In today’s world, social media platforms are one of the most used commodities in the world. An average adult spends around 4-5 hours on social media. Nearly 3.6 billion people are on social media platforms. These numbers alone are enough to prove the importance of social media marketing. But we will explore this topic more and find out its benefits and steps we can use to make it even more effective for our business.
Benefits Of Social Media Marketing
As mentioned above, 3.6 billion people use social media platforms around the world. But, what is it that makes social media different from traditional marketing? Well for starters social media platforms are always recording the user’s behavior and interests. So, if your business falls in the category of people’s interest then they will be able to see your business and updates regarding it. Now, on the other hand, if we look at traditional marketing we see that there is no concept of targeted marketing and you end up paying even for marketing to the non-potential customers.
Other Benefits of SMM are,
- Custom Ads
- Funnel Building
- Community building
- Pay only for marketing to your potential customer
- Great ROI.
Traditional Marketing vs SMM
Now, let us see why traditional marketing and social media are so different. In traditional marketing, the ads can be in the form of TV ads, print media ads, banners, etc. But, when you market on social media, you have control of who can see your ads. This helps in cutting the cost of marketing drastically because you won’t be paying to market to an irrelevant audience. An additional benefit of social media is you can create a community of people who like your services or products so that next time when you market again it will not cost you as much to market to your community. And the best thing is you can set the budget according to your needs like, pay only for what you can afford and even that will churn out outstanding results for you.
How to do Social Media Marketing
Now there are 2 ways that you can use,
- Do it yourself
- Hire a Digital marketing agency
Now, both have their advantages and disadvantages. For starters, if you do it yourself, you will be saving money for sure but you will be spending a good amount of time learning it and then implementing it. But, if you hire a digital agency that same time will be used for bringing business to you and your business will scale up in a short span of time. So my advice to you is if you can spare time and are interested in learning SMM then you can learn it and then implement it but if you are looking for quick results then be sure to hire a good digital marketing agency. It will save you time, money, and efforts, and your business will grow in no time.
For SMM Services contact 2BTech