There are lots of social media platforms available to market your business these days, and if you run an online business or even an offline business then choosing the right platform can play a major role in your business‘s success. Factors like your industry, audience, and brand can all influence the network you use.
Facebook is the most popular social network in the world with more than two billion users. As a result, you can find just about anyone on Facebook, provided they have access to the Internet.
That means almost everyone in your customer base has a Facebook account, which is why it’s a top social media site for businesses.
With such a broad appeal, Facebook gives you the chance to turn your customer base into a community.
You can share BTS of your company insights, deals on your services/products and you can come live on Facebook to interact with your potential buyer on the go.
Facebook is one of the best platforms to reach millions of people by spending some amount called Facebook Ads.
You can optimize your campaign to control the ads budget and reach the maximum peoples within your budget.
Want to know more about digital marketing? Then also read about why digital marketing important?
Instagram, A Facebook-owned platform is one of the youngest social networks out there, with a majority of users under 25.
That makes it the perfect social network for brands or companies that target young, hip demographics. Photos and short videos with a small amount of text do exceptionally well on Instagram.
Instagram tends to have a bigger following in urban areas, meaning companies that focus on fashion or digital tech will usually do better than companies focused on agriculture or home-building.
Although that’s not to say you still can’t find success if you’re not a young, trendy company — just that you’ll have to be a little more creative with the photos you take.
Terms of professionalism, no social network can beat LinkedIn. It’s a thriving community of workers and business owners who share and connect on a professional level, making it much more formal than other social media platforms. Because of that, its users tend to respond better to B2B content than B2C.
If you are into B2B or B2C, LinkedIn should be your number one Social media website for increasing organic outreach and grow your brand.
You can also generate B2B Leads via Linkedin by adding relevant connections and your next potential customer.
Looking for content strategy guide? Read How To Create The Ultimate Content Marketing Strategy?
Twitter is one of the best social media platforms with over 100 million active users daily & 500millions tweets daily.
It can be used to receive news, follow high-profile celebrities, or stay in touch with old high school friends. However, Twitter famously limits its users to messages of 280 characters or less.
That means you have to be concise, interesting, and informative all in one tweet, and that’s not easy. But when you do it correctly, people will retweet what you’ve written and it can reach a broader audience.
Basically, when you want to expand brand awareness, Twitter is one of the best social media platforms.
Need to know which social media platforms suit your business?
At 2BTech, we have a full team of social media specialists who know how to get the most out of social media marketing.
We’re constantly up-to-date on the latest trends and best practices when it comes to social media marketing.
And we’ll strive every day to get you the results that you want to see. With the power of social media on your side, your business can grow like never before!