Remember when brand owners had to physically travel from place to place to advertise their business? Well, not anymore. Digital marketing has dominated traditional marketing in today’s world.
Digital marketers use a variety of strategies to advertise their business online. One of them is local SEO. In this article, we will be talking about what is local SEO, and why it is so important.
What is Local SEO?
It is a technique used to make a brand more visible online to local people. For example, let’s say you own a fast-food eatery in New York.
Now, if a customer from nearby types “fast food places near me” into Google, they will be shown a list of businesses to choose from.
If your business is not optimized for local SEO, it would not show up in the local search results. That means that potential customers would not be able to learn about your business or buy from it.
Does My Business Need Local SEO?
Almost all types of businesses can benefit from local SEO, including:
- Law firms
- Medical clinics/hospitals
- Entertainment businesses
- Shopping plazas/stores
- B2B businesses
- Independent contractors
- Service-based businesses like salons, plumbers, designers, musicians, electricians, etc.
In other words, any business with a physical location can use this practice to increase its customer list.
Where Does a Local Search Result Show?
Local search results are displayed right underneath paid ads (pay-per-click campaigns). If you search for a coffee place near you, for example, Google will show you its top 3 most relevant picks (called Local Pack or Snack Pack) in a box-like form.
You can click on the “more businesses” button to view more options. You can also study the location of any of these places by clicking on their name and then on “directions”. You may also be able to view a business’s website, customer reviews, and phone number.
The Importance of Local SEO for your Business
Following are 5 key reasons why local SEO is a win-win choice for your brand:
Online Visibility Boost
Because it is so popular amongst potential customers, it can serve as an excellent tool for drawing new customers to your business.
According to BrightLocal, 82% of interested customers read a brand’s online reviews before visiting it. Customers do that during local searches.
So, the stronger your local presence and the greater your reviews, the higher your chances of attracting new customers consistently.
Also Read: YouTube SEO Tips
Beat the Competition
A proven method to make your targeted consumers click on your name and not your competition is to continuously update your Google My Business page.
This page is your official brand listing. Link your socials and website to it. Make sure your contact information is correctly updated.
If your GMB page has more positive reviews and greater detail than your competitor, consumers will be more attracted to your brand instead of your competitor’s.
Customer Experience Improvement
Making it convenient for your customers to find and connect with your business can help improve their overall experience with your company. Local search optimization will help you do exactly that.
Leverage Mobile Searchers in a Better Way
We all know that searches using mobile phones (64%) are carried out more often than those using a computer (35%).
This means more people search for businesses via their cellphones than desktops. Local SEO can help you connect to these mobile users instantly.
Maximize your ROI
Did you know that 70% of consumers visit a local business’s physical location after searching for it online?
It means that local SEO can smartly bump up your ROI (Return on Investment). SEO is also an affordable marketing strategy compared to PPC.
Creating a Google My Business page is the first step to optimizing a brand’s local presence. It is completely free. So, local SEO requires low investment and can generate good results.
Also Read: How to Increase Organic Traffic with SEO?
As more people have started buying locally, it has become vital for such brands to build a presence online.
So, if you are someone who wants to incorporate local SEO into your marketing plan, feel free to get in touch with 2BTech.
We are a digital marketing agency in Pakistan offering local SEO Services in Pakistan at jaw-dropping prices.
Contact us today and we would love to help you!