PPC marketing is indeed a “necessary evil” skill – it is hard to master, but also essential. It is a type of paid advertising, which is as important as organic marketing today.
For every $1 spent on it, a return of $2 can be expected. In other words, paid marketing holds an ROI rate of up to 200%. So, without further ado, let’s learn what PPC is and how it works.
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What is PPC in Marketing?
Pay-Per-Click, or PPC Marketing, is a strategy through which you can pay a fee to have your website ranked on SERP (Search Engine Result Page). The fee you pay is per the clicks you get on your ad link.
Why Use PPC Marketing?
As mentioned above, this marketing technique can be highly lucrative in terms of ROI. PPC, when combined with a smooth user experience, can generate impressive results.
Plus, the traffic derived using PPC can yield 50% more conversions as compared to organic marketing. This further signifies the importance of incorporating PPC into your marketing plan.
How does PPC Marketing work?
At this point, you already know that marketers must pay a fee to rank their ad link on a search engine’s result page. However, how it works is a little more complicated than just that.
As a marketer, you cannot simply pay higher fees to ensure a higher ranking for your link. Instead, search engines like Google use a fully automated process called the Ad Auction.
All ads are ranked via this process. Through it, a search engine determines which ad to place at what rank, based on its relevance and other factors.
Ad Auction also uses keywords to rank different advertisements. This means that you must know and use high-ranking keywords in your PPC campaigns.
Also Check Out: Digital Marketing For Small Businesses: Why Is It So Important?
Is PPC a Type of Inbound Marketing?
To recall, inbound marketing is when marketers build an audience the organic way. This is often done through emails, helpful content, social media posts, etc.
Outbound marketing, on the other hand, refers to creating an audience or making sales through consistent promotions, outreach, and advertising.
Many marketers have debated whether PPC is inbound or outbound marketing. Although PPC is an outbound marketing technique by nature, most consider it to be inbound.
That is because most people clicking on paid links are already interested in what they have to offer. Search engines like Google carefully target specific demographics.
So, since PPC utilizes the power of SEO and keywords to reach out to potential customers, we can say that it is an inbound strategy.
Is PPC part of SEO? How are these two different?
Both these methods are part of SEM (Search Engine Marketing). However, they are two different marketing strategies.
SEO does play a vital role in PPC by ranking the keywords in your campaign. However, SEO in itself is an organic marketing strategy while PPC is a paid form of digital advertisement.
Common Advantages of PPC
The top advantages of PPC marketing are:
- It can boost your sales
- It boosts your site traffic
- The fee you pay is only for clicks, thus making it cost-effective
- The budget is totally under your control
- It is well-targeted
- It produces fast, measurable results
Moreover, a shocking 75% of consumers find paid ads convenient for finding what they need.
Therefore, paid advertisement in general and PPC marketing, in particular, are excellent for seeing long-term, as well as short-term results.
PPC marketing is being utilized by smart marketers daily. It doesn’t matter what niche your business belongs to, or at what level it is operating. It can be beneficial for almost all companies.
However, PPC shows results only when done right. It is not an easy skill, so having an expert or a team of experts to work it out for your business is always a good option.
2BTech is a search engine marketing agency that offers quality PPC marketing services. We have an entire team that focuses on creating real revenue for our clients. Get in touch with us today, and we would love to help you out!