SEO (Search Engine Optimization) is the process of optimizing a certain webpage to make it achieve a better position on a search engine. It focuses strongly on driving quality traffic to a web page from a search engine. SEO has become quite a popular practice amongst blog owners, businesses, influencers, etc. For this reason, SEO services are in high demand today.
In this article, we will be diving into detail about SEO, its types, importance, costs, and more.
Why is SEO important?
There are countless reasons why so many brands rely on SEO for growth. The most important ones are:
- SEO boosts traffic and improves visibility
- It builds brand loyalty, credibility, and trust
- It strengthens brand awareness
- It brings in authentic, high quality, and targeted traffic
- In many cases, it can increase your ROI (Return On Investment)
- It generates leads 24/7
- It is a cost-effective marketing tool
- It attracts sustainable, reliable, and ongoing traffic
- It betters user experience
What SEO Ranking Factors are Important in 2022?
Several different ranking factors help a search engine determine the positioning of your webpage in search results. These factors keep changing as search engines continue evolving.
Here are the most important SEO ranking factors that you need to take care of for this year:
Mobile Optimization: Make sure that your webpage is mobile-friendly, i.e. users should be able to easily read, scroll through, and use your site on their mobile devices.
Page Load Speed: Slow loading webpages contribute to a bad user experience, and this is not SEO friendly. Always check your site loading speed.
High-Quality Content: Useful, interesting, optimized, and readable content with popular keywords and backlinks will provide users with a great experience, and consequently lead to a better ranking.
Site Security: Sites with HTTPS encryption are more likely to attain a higher search engine position as compared to low-security sites.
Crawl-ability: When you submit the site map of your webpages to different search engines, you are enabling them to scan your site properly and determine the pages’ ranks. This factor cannot be ignored if you’re serious about SEO in 2022.
What do SEO services include?
SEO services include site auditing, content optimization, backlink building, site re-designing, technical optimizations, competitor analysis, and so much more.
Following are the different types of SEO services:
Technical SEO services make sure that your site meets the technical requirements of a search engine for it to rank higher in search results. These include crawling, rendering, indexing, etc.
These services will make sure that everything on your web pages is optimized. Examples include backlink-building, keyword strategy, meta descriptions, headings, and title tags, URL, image optimization, etc.
Such services help with improving your site’s ranking externally, for example, influencer marketing, guest blogging, and social networking are all examples of off-page SEO practices.
Local SEO refers to optimizing your site to make it appear higher on local search results. These services include searching for local keywords and Google My Business profile optimization.
This type of SEO will optimize your keywords to make your site reach those who search using voice assistants.
Is SEO really worth it?
SEO plays the role of connecting innumerable businesses to hundreds of thousands of potential customers, every single day. SEO is what converts an unknown business to a well-known brand with paying customers and a loyal audience. Therefore, if you want to market your brand the right way, SEO is worth incorporating into your marketing practices.
How much does SEO cost per month?
The price of SEO services and packages varies according to your requirements and company size. The price range of monthly SEO packages is $2,500 to $20,000. The prices are different for personal sites, small businesses, and enterprises. The cost can be as low as $500 a month and as high as $30,000 a month. However, for affordable SEO services, you can get price estimation from our smart budget calculator.
Where to get the best SEO services?
We, at 2BTech, are providing professional SEO services to businesses of diverse niches and types. SEO company in Lahore, Pakistan with a top-rated reputation. We provide SEO services to clients in not only Pakistan but globally. We have helped brands in the US, UK, UAE, Australia, and other countries grow through our result-oriented SEO services.
Our SEO experts will work closely with you to boost your site’s search engine rankings and reach your desired audience group.
There is no popular brand out there that hasn’t invested in search engine optimization. It is important to know that SEO also requires patience – the results it produces cannot be observed overnight; however, they are authentic and for the long term. SEO is a detailed, technical, and oftentimes complicated task. Thus, letting an expert or a team of experts, with enough knowledge and experience regarding SEO, handle this area for you can yield great results for your brand and set it up for a successful future.