To some, Non-Fungible Tokens are just a temporary trend. To many others, they are a million-dollar opportunity. NFTs have risen to fame recently and different brands are jumping on the bandwagon.
But here is what almost everyone wants to know – how to market NFTs? NFTs are digital products, more like assets.
So, it is important to know the ins and outs of NFT marketing to make them work.
In this article, we will be talking all about NFTs and how to promote NFTs for free. We will also be discussing the paid methods of NFT marketing.
The Importance of NFT Promotion
Before diving into how to promote NFTs for free or through paid means, we need to talk about their vitality. Why should you even look into creating and marketing them?
The answer is simple: Because they are a modern digital invention and brands need to keep up with the latest trends and innovations to scale.
Not only that, but Non-Fungible Tokens have contributed a ton to the world of art and culture.
They have paved the way for artists to showcase their artwork, just like they would in an art gallery. Only this time, the process has been digitized thanks to technological revolution.
To emphasize the importance of NFTs, you can look at the example of Everydays: The First 5000 Days, an NFT by Mike Winkelmann, a graphic designer from the USA, that was sold for a value of $69.3 million in 2021.
Another similarly fascinating example is CryptoPunk.
CryptoPunks are pixelated alien artforms that sold for millions. CryptoPunk #5822 sold for a whopping $23.7 million, while CryptoPunk #7523 was sold for $11.75 million.
Moreover, the NFT market has been overall valued at approximately $3B in 2022.
Thus, promoting your NFTs can not only earn you a decent profit but can also innovate and market your brand and present you with a bright opportunity to share your art with the rest of the world.
How to Promote NFT for FREE?
If you are wondering how to promote NFTs for free, then keep reading. We will look at different strategies to market your NFT without spending a single penny.
1. Utilize Social Media
Social media is an excellent tool when learning how to market NFTs. Platforms like Instagram are visual social networks where artists can express themselves and build a portfolio.
Discord servers and telegram channels are also great ways to boost NFT marketing.
2. Create & Market a Striking NFT Release Teaser
Humans are attracted to excitement and curiosity. Therefore, teasers are able to invoke interest in a targeted audience.
An appealing teaser can introduce your NFT project to potential buyers while still letting curiosity and suspense hang in the air.
3. Become One of the Featured Drops on Marketplaces
Making it to the featured drops section of an NFT marketplace is a double win; your NFT will get promoted on the marketplace and on social media.
Marketplaces such as KnownOrigin publish a page each week with featured drops, which get the most impressions and publicity than any other drops.
4. Reach Out to Your Personal Community for Support
If you have a supportive community of friends, family, and colleagues around you, leverage it.
Ask them to share your work with their friends and relatives via messaging apps and social media to spread the word.
5. Create a Thread on Bitcointalk/Reddit
Another free way to market your NFT is by starting a thread on Reddit or Bitcointalk and initiating a discussion on NFTs.
You can squeeze in a link to your own release somewhere amidst the different conversations. This can get plenty of eyes on your work.
How to Market NFTs with PAID Methods?
1. Social Media Collaboration
Working closely with a social media influencer to market your NFTs is a recipe for success. Social media influencers are connected to large communities, which can give lots of exposure to your NFT release.
You can also collaborate with themed Twitter accounts or other social media accounts, and they will promote your NFTs for a price.
Joining themed Discord and Telegram groups can also get you in touch with other artists and earn you extra marketing.
2. Ordering a PR Article
Authentic PR companies can help bring in more publicity for your NFT drop by publishing articles about it on high-traffic, popular websites.
3. Hosting Giveaways
You can organize giveaways on social media, where you can gift the winner one of your valuable collectibles.
In return, you can secure attention for your drop, as well as new followers, likes, and views.
Related: Effective Social Media Marketing Tips for Every Business
NFT marketing is extremely rewarding, but it is not a walk in the park.
One needs to understand marketing, carefully devise a realistic strategy, and evaluate results to succeed in the risky NFT market.
This is where 2BTech comes in.
2BTech is a social media marketing agency in Pakistan. Our marketing experts can perform professional social media marketing for your NFTs.
Let our digital marketing agency in Lahore handle the difficult aspects of NFT marketing for maximum publicity and success. Get in touch with us here.