How Can Social Media Marketing Increase Brand Awareness?

How Can Social Media Marketing Increase Brand Awareness?

Making your targeted audience aware of your brand is as important as having an attractive profile. And of course, what better way to do that than through social media marketing?

Currently, there are many companies depending on social media for increasing their brand awareness. Statistics show that 44% of local businesses rely on social media marketing to create awareness around their brands while 41% of them leverage it to drive revenue.

In this article, you will get an insight into how exactly social media marketing leads to an increase in brand awareness.

Solids Ways to Boost Brand Awareness on Social Media:

The most used methods to boost brand awareness on social media are written below;

Figure Out Your Audience

Of course, you need to evaluate your target audience group and get to know them and their interests before you design a social media marketing plan for brand awareness.

Use tools like SocialRank, Facebook’s Audience Insights, Twitter Analytics, Instagram Insights, etc. to understand your audience better. Study how they like to communicate and what really gets their attention. This will help you connect to them better.

Be Where They Are At

Once you’ve mastered your audience, the next step you’d want to take is to shift your brand to wherever they are at. Find out which social media site is your potential customer’s favorite.

For example, if you are targeting senior citizens, then creating a stunning brand presence on Facebook would be your best bet. But if you are targeting teenagers, you might want to look into platforms like Instagram and Snapchat.

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Always Customize

The content you put out for your community to see is crucial to your brand’s success with social media marketing. Make sure it is personalized to your audience’s specific taste and liking.

Get Noticed Through Visuals

Right now, we are residing in a world where everything has gone digital and highly visual.

Research proves that humans are visual beings – we can retain 80% of the information we see, but only 20% of it when we read it and 10% of it when we just hear it.

That is why businesses use the power of visuals to generate brand awareness. Incorporate colors into your social media content along with a minimal, easy-to-digest design.

Bring Valuable Content to the Table

Posting content for the sake of posting is not enough. The main focus of your presence on social media should be to provide real value to your customers.

Most of your posts should be about informing your audience about your niche and making them aware of your brand’s story, purpose, and origin, as well as how your services/products can make a difference in their lives.

Devise a Plan & Act on it

Come up with a consistent strategy and action plan to take your social media page to the next level. Post regularly, interact with potential customers and run trackable paid campaigns from time to time.

Trends come and go, but learning to ride the waves of hype can do wonders for your brand awareness – especially when it comes to social media marketing.

Stay in touch with the latest hot topics on social media, develop content around them and engage your audience through them.

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Collaborate with Influencers

Influencer marketing is here to stay, so if you haven’t given it a try already, this is your sign to do it now. Reach out to influencers with a following of people who are likely to be interested in what your brand offers.

On average, brands can earn more than $5 per every dollar spent on influencer marketing.

Engage, Engage, Engage

Use your business socials to really connect with people. Like and share other people’s content. Remember: the more you engage, the more engagement you get.

Track Everything

If you truly want to learn from your mistakes and grow your business, always make sure you are tracking your performance.

This will enable you to see what worked and what didn’t and empower you to make smarter business decisions in the future.


Social media marketing is really the backbone of a brand. Since it is so crucial to a business’s success, it is oftentimes recommended that you hire professional social media marketing experts to do this job for you.

2BTech is a trusted social media marketing agency with satisfied clients located all over the world. We provide social media marketing services globally.

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