WordPress is a popular blogging tool, better known as a CMS (Content Management Software) that allows users to post, edit, design, and interact in an easy way. Gone are the days when site owners had to learn complicated codes just to run a website.
WordPress has made the whole process of handling a site extremely convenient and affordable for users, hence gaining popularity amongst small businesses.
In this article, we will be uncovering the benefits of WordPress and how WordPress is ideal for small business sites.
No Upfront Fees
If you are a small business owner, you are probably looking for ways to kick-start your online brand in the most affordable way possible. WordPress can help you do that.
WordPress is completely free to download and install. It can easily be integrated with a website without any hidden charges.
Open Source Development Platform
WordPress Codex allows users to download and use the code available in it – may it be anyone, hence giving it the name “Open Source”.
You can simply use this code to make your site functional, or if you are more advanced, you can extend it as well as reuse it in any way you want.
100% Customizable Website Design
If you want a professionally designed website that truly represents your brand image, then hiring a website developer is the first thing that comes to mind.
However, if you are just starting out as a small startup with no funds to hire an expert, then WordPress is here to save you. With thousands of free, predesigned themes/templates available, you can create a beautiful-looking site in only a few minutes.
You can start browsing WordPress themes on WordPress.org or on other trustworthy sites like WPExplorer free themes. These themes are fully customizable and you can edit them according to your taste.
Every Feature can be Served by a Plugin
Another reason WordPress is so popular is due to the availability of broad plugins. There are 50,000+ plugins available. One of the many benefits of WordPress plugins is that they can add extra functionality to your site.
WordPress offers plugins for almost every feature, and just like its templates, the plugins are pre-developed. These are stored in the WordPress Plugin Directory.
Most of the WordPress plugins are free. There are also different premium plugins available for users to purchase for a small fee. These plugins can further enhance the way your website works.
Search Engines such as Google love WordPress. This is because its code is simple, organized, and clean for engines to read as well as index. This enables WordPress sites to go up in ranking in multiple search engines and be visible to more people.
The user can also optimize the title, meta description, keywords, etc. on any given page. Tags can also be added to further boost your site’s search optimization.
Yoast SEO is a great WordPress plugin designed to help you with everything SEO-related for your site. You can also avail of SEO services to get help from search engine professionals and rank your WordPress website.
Well Responsive Designs
Responsiveness is an important factor to keep in mind when creating your website. It is vital not just for your site, but also for emails. Thankfully, almost all themes offered by WordPress are highly responsive.
This will enable your website to work efficiently and look stunning on all devices, including mobile phones, desktops, tablets, etc.
Secure & Trustable
WordPress is strictly protected and monitored through regular security patches and updates. Additionally, you can increase the security of your site with the help of plugins to protect yourself from risks or hackers.
WordPress today has become deservingly famous amongst many brands. Currently, it is responsible for powering 37% of all sites and 62% of CMS websites alone.
WordPress is also available in 57 languages, hence making it the go-to choice for small businesses around the globe.
So, should you opt for WordPress for a small business site? Keeping in mind the benefits of WordPress we just discussed, WordPress is the perfect system for creating an online presence for your small brand. If you are looking for competent help at affordable prices, get in touch with 2BTech.